Quality
is our priority
We deliver the freshest organic fruits and vegetables straight from the farm to your doorstep. Experience the taste of nature today.
Happy Customers
Nurturing Trust Through
Quality & Integrity
"We believe our success depends on the success of our customers. Hence, we will do everything possible to deliver the best to you for your business to succeed"
Farhad Nizam
Managing Director
Cultivating a
Fresher Future
Established in 2009, Anchor Global General Trading (known as Anchor Fruits) is a leading vertically integrated fruit and vegetable enterprise. Headquartered in Dubai as Anchor Global Foodstuff Trading LLC, with its primary procurement and processing operations based in Pakistan, the company serves as a major bridge between Pakistani agricultural producers and international markets.
The company specializes in the export of premium Pakistani produce, including mangoes, kinnows (mandarins), custard apples, and guavas, alongside bulk vegetables like onions and potatoes. Its business model focuses on "Complete Integration," which encompasses everything from direct farmer engagement and contract farming to high-tech processing in its Punjab and Sindh facilities.
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100% Organic Certified Produce
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Direct Farm-to-Table Supply Chain
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Sustainable Agricultural Practices
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Global Export Quality Standards
Four promises that define the Anchor standard
Sustainability, community impact, food safety, and consistency are embedded in every box we deliver.
Sustainability
Every Anchor product is environmentally responsible.
We use modern post-harvest infrastructure that reduces supply chain losses while protecting the environment.
Socially Conscious
Every Anchor product supports local communities.
Through contract farming and extension services, we help farmers improve productivity with minimal wastage.
Health & Safety
Every Anchor product is safe and traceable.
We follow stringent international standards so every product is safe, compliant, and fully traceable.
Consistency
Every Anchor product delivers dependable quality.
Consistent quality, taste, and appearance plus reliable delivery, service, and programs.
Built for scale, quality, and market confidence
Four strengths that help Anchor Fruits deliver consistent supply, premium imports, and reliable distribution.
Supplying to leading hypermarkets, hotels & retailers
A trusted supply partner for modern trade and hospitality, delivering consistent quality across Pakistan.
Importing world-class brands from global origins
We source premium produce from top growers and brands around the world to meet local demand.
Attractive packaging tailored to market needs
Custom formats and branding help products stand out and meet customer specifications.
Importing and distributing across Pakistan & Afghanistan
Reliable cold-chain logistics with consistent delivery schedules and regional coverage.
High-tech processing units in Punjab & Sindh province of Pakistan
State-of-the-art facilities for washing, grading, and packaging fresh produce for international markets.
Mango Processing
State-of-the-art washing & grading lines
Citrus Grading
High-precision sorting technology
Potato Washing
Fully automated cleaning & packaging
Completely Integrated
End-to-end supply chain control ensuring maximum freshness and quality from the farm to your destination.
Farms
Sourced from fertile plantations.
Processing Units
Washing, sorting, and grading.
Packaging
Standard labeling and packing.
Pre-Cooling
Immediate field-heat removal.
Cold Storages
Temperature-controlled hubs.
Logistics
Refrigerated transport fleet.
Global Markets
Domestic & export clearing.
“Consistent standard quality. Our customer's pick Anchor fruit boxes without opening it to check quality”
Purchase Manager, Jaleel Trading, Dubai, UAE
Sagar VVK
“A one stop shop for all our fruits and vegetable needs from Pakistan with best quality, prices and timely delivery of orders”
Managing Director, Abdulla Al Khattal General Trading, Dubai, UAE
Hassainar
“Anchor products have attractive packing and consistent quality which makes it easier to sell in the Market”
Purchase Manager, Al Ayees General Trading and Contracting, Kuwait
Mohammed Fasih
“Best quality, prices and commitment to ship orders”
Director, Lama Foods, Kuwait
Abdul Hadi
“Anchor products are best in quality. We are proud to be the agent of Anchor products in Riyadh Market”
Director, Qutuf Dhania General Trading, Riyadh, Saudi Arabia
Shajahan
“Anchor is a trusted brand in Bahrain market for its high quality therefore is fast selling”
Owner, Fadhel Al Samahiji General Trading, Manama, Bahrain
Fadhel
Connecting Pakistan's Finest
to the World
Anchor Fruits is Pakistan's leading global fresh fruits and vegetables exporter, working with world class retailers, importers and wholesalers around the world.
Our main markets are United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Malaysia, United Kingdom, Germany, and Netherlands. With our local presence in Dubai, we are close to our customers ensuring high service levels and delivery consistency.
